What did we supply?
- Site design
- Site development
- Customization of back-end of website to match the needs of the business
Pacific Aikido is an English-language Aikido dojo operating at various schools within Tokyo. The site has been built with two goals in mind. The first is to provide some information about Pacific Aikido to potential students, and the other is to provide a platform on which the owner can communicate directly with his students and their parents. Therefore there are two sides to the site, the outward facing public site, and a private back-end for current and existing students/parents, requiring a login to access.
Pacific Aikido is an English-language Aikido dojo operating at various schools within Tokyo. The owner of Pacific Aikido is interactive with his clients, who has been providing a professional, personal experience for his students and their parents, through email. The owner wanted to streamline his communications with parents and students, in order to provide the best possible services for his clients. As such, the site has been built with two primary goals. The first is to provide some information about Pacific Aikido to potential students or anyone else interested in the school, and the other is to provide a platform on which the owner can communicate directly with his students and their parents/guardians. Therefore there are two sides to the site, the outward facing public site, and a private site requiring a login to access, for students, parents, and staff.
The private side of the site works under the idea of 'groups'. Users are added to groups, and then are able to see their group page, with events, messages, and information about the group available on this page. Integration is provided with Google Maps, to show a map for groups that are schools, and school contact information is available to members of the group. The owner can create group-specific pages, and share these pages with whichever groups he wants, ensuring that he only has to enter data one time, while making it available to the relevant clients. The site also has a custom Private Message system, a custom notification system, and a course registration system, in order to ensure that everyone knows what they need to know, when they need to know it, and that it is easy to find. The site has truly been customized to meet the needs of the business for which it was built.
In building Pacific Aikido, we looked at other Aikido dojo's websites, and it was immediately apparent that they had generally gone in two directions, either showcasing the art of Aikido itself, or focusing on the kanji for the word Aikido. We decided to go a different route, to focus on the 'Pacific' in Pacific Aikido. We therefore went with colors that denote the ocean and the sea; clear blues, calming greens and soothing purples. They point back at the fluidity of the water and the fluidity of the movement in Aikido.
Like the ocean these colors are never stable. Links and various elements on the page slowly change in color over time, and changing when the user clicks through pages on the site. Everything is anchored by the warm purple of the header.